Live Chat Operators help in constructing a positive image of the firm/company in the consumer’s mind. When a customer visits the business website for the first time, he/she might get quite puzzled sometimes seeing the enormous options on websites. A warm beginning of dialogue through Chat Operators can create a positive image in the mind of the customers. Sometimes the customer is not sure about from where to get the right information he or she needs on the website, live chat service providers can provide a quick answer to all of his or her queries. A company must hire chat agents if they want an immense growth in their business. There are few reasons why they need live chat operators – They provide all the company and services related information to the customers and also solve their other queries. Website chat service helps the company stand out from among the other competitive companies with a positive image. A live chat operator ensures that the business maintains a customer-centric attitude and increases the online sales. They act as the mediators between the company and the customers. They transfer the requests of the customers to the authorities and try to solve the issue at the earliest. The facility of live chat service helps the company maintain a good-will among the customers. This will generate interest of the customer towards the company and their services. Good live chat agents will always try to make a professional connection with the customer; this shows that the company is loyal to its customers.